Corporate support allows the costs for families whose children are on free school meals to be subsidised. The aim is to enable all families to participate in the expeditions, regardless of their individual circumstances, promoting greater community cohesion.

Corporate support also allows The Children’s Challenge to move increasingly into more deprived areas where the percentage of pupils at primary schools on free school meals is considerably above the national average. The greatest impact will likely be made within these communities. These communities can be selected by corporates, potentially based on the location of their employees or customers.